Picto watches are very special. They were first designed in 1984 by Steen Georg Christensen and Erling Anderson. They set out to design a watch that was not only minimalistic in the best Scandinavian tradition, but would also tell the time in a completely unique way.
That’s how they came up with the bright idea of moving not the hands, but letting the watch face rotate. Thanks to this revolutionary design, the Picto watches are still very much alive and kicking, thirty years after their introduction. They are a refreshing alternative to classic watches.